Mack steals the show at Much Music Video Awards

It doesn’t get “much” better than this. A Mack® Pinnacle™ Rawhide® Edition carrying members of the Canadian rap rock band Down With Webster stole the show during its grand red carpet entrance at the recent Much Music Video Awards in Toronto.


Four members of the band, which was nominated for pop video of the year, arrived on the red carpet in a 70-inch mid-rise sleeper cab version of the Rawhide Edition, perfect for making an impressive entrance. The truck’s button-tuck interior offered maximum style and comfort for the band. 

“A rock rap band like Down With Webster deserves an extraordinary and unique arrival at an event like the Much Music Video Awards,” said John Walsh, Mack vice president of marketing. “If they wanted unique, they got unique. The Mack Pinnacle offered a show-stopping entrance and one that would be difficult to compete with for any other band. It was clear that the entrance of the band in our Pinnacle Rawhide Edition would be the buzz-worthy moment of the red carpet.”

The truck was equipped with a Mack MP8 505E+ engine and Mack mDRIVE™ automated manual transmission delivering the power and performance band members desired for their arrival.

The 25th annual Much Music Video Awards was co-hosted by Kylie and Kendall Jenner.

View a video of Down With Webster arriving on the red carpet of the 2014 Much Music Awards in a Mack Pinnacle Rawhide Edition.


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