Volvo China Open draws global attention to Volvo

Next week, the 19th Volvo China Open tees off in Tianjin, east of Beijing. This event is an extremely prestigious tournament and generates enormous media exposure all over the world. At the same time, Volvo’s customers will be joining the many thousands of spectators on site, enjoying a wonderful experience connected with the Volvo brand.

The Volvo China Open, which is the national open championship of China and, is the most important tournament in the region and attracts world-class golfers from all corners of the globe. As such, it is a superb opportunity to showcase Volvo’s products and brand both to those attending the event, and to the huge global audience watching on TV.

During the tournament itself, the hospitality suite and expanded public village with the Volvo Group Brand centre right at its heart, will welcome in the region of 900 Volvo guests. All visitors are sure to be impressed by the full range of Volvo products both on and off the course, especially the L105 wheel loader from Volvo Construction Equipment, which will be the reward at the par-3 13th hole for the first golfer to hole his tee shot during the week.

Before and after the championship, the Pro-Am and After The Open golf events will give Volvo the chance to treat valued customers and prospects to the most memorable golfing experience of their lives. More than 120 Volvo Group clients will be playing this year, cementing existing relationships and building new ones.

As golf continues to expand throughout China, its young stars are moving onto the world stage and creating huge media interest. The extensive range of Volvo Group’s products will be witnessed by the tens of thousands of spectators attending the event, Volvo’s honoured guests, and by the many millions watching on TV and following the event via newspapers, radio  and online.

The 19th staging of the Volvo China Open takes place from May 2nd-5th at Tianjin Binhai Lake Golf Club. Volvo started its strong business relationship with China more than twenty years ago and has been using golf as an integral tool for this since the first staging of the Volvo China Open in 1995.

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