Scrap metal turn into treasures
Scrap metal and old machine components are perfect for turning into beautiful art, as Volvo CE in China has demonstrated with its campaign entitled “Trash to Treasure”.
The competition attracted 700 entries and the winners will be rewarded with a trip to the Volvo CE design studio.
Stina Nilimaa Wikström, Volvo CE’s chief designer, was really impressed by the competition entries. She was a member of the jury and says that this is an excellent way to promote creativity and talent.
“The fantastic design and innovation far exceeded our expectations.”
The “Trash to Treasure” campaign got off the mark in November last year and the aim was to find new ways of using and re-using things that are otherwise regarded as refuse or trash. This is one stage in Volvo CE’s work to improve the environment.
The campaign proved really popular and attracted participants from design schools and universities all over the country. What is more, it involved customers, dealers and employees at Volvo CE in China. The competition attracted a total of 700 entries, with suggestions for ways of making furniture, lamps, jewellery, belts and beautiful sculptures, for example, from scrap metal and machine components. In all, 1.64 million votes were cast via the web and 20 entries were subsequently selected for the final, where four winners were chosen.
One of them is design student, Si Xitian, whose shelving won the furniture category. She will be visiting Volvo CE in Gothenburg and Stina Nilimaa Wikström to work as a trainee during the summer.
“I’m delighted to have been given this opportunity to meet specialists in design and I hope that my work will inspire other people,” she says.