Design honours for the new Renault Trucks range
The atypical design of the new Renault Trucks range sets it apart from all other manufacturers. It is the work of the Renault Trucks Hall of Design teams and their director, Hervé Bertrand. He has been named “Man of the year” by the Italian magazine Il Mondo dei trasporti and was awarded a “Slice” at the prestigious D&AD Awards ceremony in London.
Assertive and focused on energy efficiency, the design of the new Renault Trucks range of vehicles is striking, winning customer approval. It recently earned accolades in Italy and the UK from haulier and design professionals.
In Italy, Hervé Bertrand, Renault Trucks’ Design Director was declared “Man of the year 2014” by the magazine Il Mondo dei trasporti. This is the first time that the jury, made up of road haulage professionals, has given the award to a designer. The jury highlighted the contribution made by Hervé Bertrand to assert the important role played by design in the commercial vehicle sector and the stylistic evolution that had driven this new range. At the award presentation ceremony, Hervé Bertrand stressed how customer needs have evolved, influencing and inspiring the vehicles in the new Renault Trucks range, all of which are focused on saving energy.
Design professionals in the prestigious British Design & Art Direction (D&AD) rewarded the work carried out on the Renault Trucks T earlier this spring. Set up in 1963, the D&AD was created to reward and promote outstanding original design work with a global reach. Hervé Bertrand, the Design Director, attended the 52nd award presentation ceremony in London, representing Renault Trucks which had been nominated in the Industrial Design category. He went away with a precious “Slice” which entitles him to be included in the D&AD directory, listing the year’s finest design professionals and due for publication in September 2014.