Volvo Trucks highlights its Swedish heritage
The entire world is invited to join when Volvo Trucks celebrates Swedish National Day for a whole week. The “Swedish Week” campaign consists, among other things, of seven videos. Its intention is to highlight the importance of the Volvo Trucks brand’s Swedish roots in an entertaining way.
Volvo Trucks would not be what it is today without the Swedish culture of innovation, road safety and creative coffee breaks. This is the theme of a new campaign from Volvo Trucks called “Swedish Week”, which will be launched at the beginning of June, in time for Swedish National Day (on 6 June).
The leading role is played by Swedish Hollywood actor Peter Stormare. The campaign is made up of seven short films that take a light-hearted look at various aspects of Swedishness, which have all helped to shape Volvo Trucks in different ways.
“We want to highlight our Swedish background and show how it has influenced our brand from the time when the first Volvo truck was built in 1928 until today,” says Åsa Theleen, Brand & Marketing Communications Manager for Merchandise at Volvo Trucks.
Peter Stormare is proud to be taking part in the campaign.
“When they called and asked me if I wanted to be involved, it was as if ABBA had reformed and wanted me to act in a film with them,” says Peter Stormare.
The campaign, which is a part of the marketing of Volvo Trucks’ heritage collection, will run from 2 to 8 June.
The videos will be launched on Volvo Trucks Youtube-channel