Mack promoting Disney Pixar’s film Cars 2
Mack Brings State Farm’s “Agents on a Mission” Tour Promoting Disney•Pixar’s Film CARS 2 to Bulldog Country.
Two-Day Stop at Mack Customer Center and America on Wheels Transportation Museum in Allentown, PATwo-Day Stop at Mack Customer Center and America on Wheels Transportation Museum in Allentown, PA
LEHIGH VALLEY, PA (May 12, 2011) – With a new MACK® Pinnacle™ model leading the way, State Farm’s “Agents on a Mission” tour for Cars 2 – the action-packed international adventure from Disney•Pixar that hits theaters June 24 – recently stopped in Allentown, PA. The tour features life-size models of three of the film’s main characters – Lightning McQueen, Mater and, new to Cars 2, British super spy Finn McMissile – each roughly fifteen feet long, about seven feet high and weighing between 1760 and 2700 pounds. The first stop – for Mack employees, dealers, customers, local leaders and their families – was at the company’s new 160,000 square foot Customer Center off of Lehigh Street. The following day, Mack brought Lightning, Mater and Finn to the America on Wheels museum on Front Street, where the display was available to the general public.
In the new film, star racecar Lightning McQueen (voice of Owen Wilson) and the incomparable tow truck Mater (voice of Larry the Cable Guy) take their friendship to exciting new places when they head overseas to compete in the first-ever World Grand Prix to determine the world’s fastest car.
The character based on a MACK® truck – appropriately named Mack (voice of John Ratzenberger) – is Lightning McQueen’s trusted long-haul driver.
The State Farm “Agents on a Mission” tour promoting Cars 2, which kicked off March 10 at the Minneapolis Auto Show, hits Los Angeles for the film’s red-carpet premiere on June 18, and will have stopped in more than two dozen U.S. cities before wrapping up in Northern California in late June.
The highly fuel efficient Pinnacle model truck Mack has provided to move the tour around the country features advanced safety technology and the company’s ClearTech™ system that reduces levels of regulated emissions to near-zero. Mack also provided a truck for the tour promoting the 2006 release of Disney Pixar’s Cars.
“What better truck to lead this tour across America than a Mack, built in the U.S., with the cleanest emissions in the world?” said Kevin Flaherty, Mack senior vice president, U.S. and Canada.
“We’re particularly pleased to have brought the tour to the Allentown area, which has been Bulldog country for more than 100 years. Every truck we sell in the U.S. is produced here, at our Macungie Assembly Operations. The Mack Customer Center gives us a powerful new tool for showcasing our industry-leading products and storied history. It’s to this region that we continue to bring customers for the true Mack brand experience.”
Mack Trucks, Inc. is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and one of the world’s leading producers of heavy-diesel engines (9-16 liter). The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 100,000 people, has production facilities in 19 countries and sells their products in more than 180 markets. Volvo Group sales for 2008 amounted to over $46 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo Shares are listed on Nasdaq OMX Nordic Exchange and are traded OTC in the U S.
For more information about Mack, visit www.macktrucks.com